Lunar Tides boasts award winning hair color products. The brand turned to us to simplify their website, boost their site speed and future‑proof their online retail. They needed an experienced agency with solid international and design capabilities to act quickly - we hit the ground running.
UI & UX Design Web Development
Challenge & Solution
Services we provided:
We provided the brand with both design and development services specifically for conversion rate optimization.
Lunar Tides was going through a major rebrand as we were working on their website which made it a challenge.
Storytelling & Design
The brand wanted us to really design the website around the word Lunar, thus the light touch of stars sprinkled all around the website.
C2 Digital took our website to the next level, not only did they improve the user experience with an enhanced design that compliments our new branding guide. The website performs extremely quick, all of our goals of this project has been knocked out of the water.
Lunar Tides has been a significant increase in organic traffic as the website speed has resulted in an increased ranked in the search engines. This organic traffic correlates with the increased conversion rate as the traffic is much more targeted.
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