Pink Stork was looking to redesign and develop its website in order to better reflect the clean branding and clean products on its site. The new design needed to raise the standard of user experience (UX) across the whole site. Pink Stork’s aesthetic is simple and sophisticated, and the customer’s user journey needed to reflect this on the site. Conversions were also a priority to Pink Stork, and this was the natural result of the detailed UX improvements on the site. Ultimately, the site is simple and user friendly, creating the perfect user experience, and increasing the chance of happy customers converting.